1. Embedding in marketing strategy
In this phase, we determine what the infographic should do within our content marketing mix. How can we deploy the infographics in the best possible way? Which platforms are used? What are the objectives? Who do we want to reach?
2. Analysing content
Good information is critical to creating relevant infographics. We analyse the available content, reports or other sources. From this we select the most valuable elements and formulate a number of relevant topics.
3. Designing the wireframe
The infographic must be informative and convincing. Wireframes are designed to set the structure of the infographic.
4. Applying corporate identity
The company’s corporate identity is reflected in the design of the infographics.
5. Measuring and adjusting
The performance of the infographics is closely monitored and adjusted, where necessary.
Infographics are formatted in your company’s house style, so readers immediately make the association with your company or your services.
Infographics get shared
Because they provide relevant information (quickly), infographics are widely shared on business social media channels such as LinkedIn and Twitter. This can increase your reach.
Source of accessible information
Infographics provide useful or interesting information in an uncomplicated package. It makes complex information accessible to the average user.
Visual information is generally better remembered than textual information. So, infographics leave a lasting impression on readers.
Boost your SEO results
Good infographics are a magnet for attracting external links to your website, which increases your site’s authority and results in a better search result score.
Increase your authority
By sharing relevant figures and interesting facts with infographics, you can provide thought leadership in a particular industry.
Mediaforta is a professional, knowledgeable, actively involved content agency with whom we've been working well with for years. Since we started working with Mediaforta our website visitor numbers and leads have risen enormously.
Why your content marketing is not working
After reading this whitepaper you’ll understand:
- How to structure your strategy
- How to make your content marketing more successful
- How to avoid the pitfalls
- How to elevate your content to a higher level
- Dos and don’ts