1. On-page and competitor analysis
We analyse your existing pages and content. Where are you now, where are the opportunities compared to your closest competitors, and how can we best respond?
2. Technical SEO audit
An extensive, technical SEO analysis provides insight into the technical part of your website. A website must be structured and easily crawlable. Our analysis provides insight into your website’s technical issues and together we draw up a plan to solve them so that your SEO efforts pay dividends.
3. Keyword analysis
The keyword analysis creates an understanding of your target group’s search behaviour. Which keywords do you want to be found with, as a brand? We select the most critical keywords.
4. Content production
Google does everything it can to rank quality content higher. So, if you aren’t saying something interesting, merely using the right keywords in your content will not be enough. There is even a chance that you will be penalised for it. In this phase, we create content with the best content creators from our international network. This not only results in improved findability, but also creates thought leadership.
5. Building content pillars
We create structured content clusters around specific keywords that respond to the needs and requirements of your visitors. This is how we build up a holistic link-building structure across your entire website.
6. Measuring and adjusting
Each month, we analyse the SEO performance of your content. This provides you with intelligence on the results of your SEO optimisations and it assists us in making adjustments, where necessary.
A high position in the search results ensures better visibility, which attracts more visitors to your website and content. A top position directly results in more clicks.
More user-friendly website
By optimising your website, we ensure that it is more easily found by search engines, and that it is also more user-friendly for visitors.
Insight into your ROI
We measure every aspect of the strategy, from keyword position to conversion rate, giving you immediate and precise insight into what your return on your investment is.
Visitors who land on your website via a specific keyword often have a specific goal or intention in mind. If you can convert these visitors into leads, you can create better leads.
SEO is ‘free’
The big advantage of search engine optimisation is that it is free. We invest time and knowledge, which pays off in better results in the long run. SEO, unlike SEA, does not require continuous payment. And with Ads, the traffic stops the moment you stop paying.
SEO creates trust
A high position in Google results in trust on the part of the user, which in turn results in them being more likely to visit your page. This not only has a positive effect on your click-through rate, but also on the credibility of your brand.
Mediaforta is a professional, knowledgeable, actively involved content agency with whom we've been working well with for years. Since we started working with Mediaforta our website visitor numbers and leads have risen enormously.
Why your content marketing is not working
After reading this whitepaper you’ll understand:
- How to structure your strategy
- How to make your content marketing more successful
- How to avoid the pitfalls
- How to elevate your content to a higher level
- Dos and don’ts