Become an organisation that uses data-smart marketing

Data is the oil in the machine of online lead generation

Make your marketing efforts more profitable

Get insights into which actions are working and which ones need correcting.

Achieve a higher ROI

We can set up and develop marketing campaigns more efficiently using data. This delivers two wins: a quick budget saving and a larger ROI.

Become more responsive

Data-enriched decisions are more well founded, so you can make faster and more informed decisions.

Optimise the customer journey

We get insights into how customers and prospects are responding on the journey based on the available data. Those insights enable us to optimise the customer journey.

Generate more leads and sales

Data helps us get to know our target audience better and to get a good idea of ​​their interests. When we respond to their interests, we generate more conversions.

Create stronger loyalty

Data doesn’t just produce insights about prospects, it also provides a good image of what your customers are doing right now.


Customer engagement is no longer a secret

After reading this whitepaper you’ll understand:

  • what lead nurturing is
  • why you should use lead nurturing, or why you shouldn’t
  • what the foundations for building a lead-nurturing campaign are
  • what the best practices are
  • which tools you can use to implement lead nurturing
  • what the dos and don’ts of lead nurturing are.

Our successful approach

An approach that leads to practical insights

Define concrete objectives

With clear and practical objectives we identify what data is important and what data needs to be measured.

Visualising data

The marketing team gets a clear idea of ​​the most important data through extensive reports with insightful dashboards.

Generating data

After setting up and installing data tools we can generate data rapidly. Mediaforta is a specialist in a variety of data tools, including Google Analytics and Hubspot.


Data enables us to segment our target group more accurately.

Data analysis

Data specialists analyse the data and identify the most significant trends.

Impactful actions

The segmented marketing actions we set are based on data. We also measure their impact again, analysing and adjusting the actions, where necessary.

Mediaforta is a professional, knowledgeable, actively involved content agency with whom we've been working well with for years. Since we started working with Mediaforta our website visitor numbers and leads have risen enormously.


Securitas Netherlands

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