Accelerate the purchasing process
Send the leads directly to the right person within your organisation. Give them the information they need right away. This immediacy accelerates the purchasing process.
Enhance customer experience
By supporting the customer or prospect with the information they need, the customer’s experience is enhanced.
Chatbots help clients with accurate information – 24 hours per day, 7 days a week.
React to customer needs immediately
Customers want answers to their questions straight away. A chatbot or live chat responds to the needs of today’s customers and prospects.
Sending targeted content via chat encourages the lead to take a specific action right away.
Generate valuable conversions
Research shows that visitors who use the chat facility are 4.5 times more valuable than those who do not. (Source: Userlike)
E-book: Marketing Automation Don’t just automate, go personal
After reading this e-book you will understand
- What is marketing automation?
- Why marketing automation (and why not?)
- Research stats that support a case for marketing automation
- How to implement marketing automation?
- Which marketing automation software suits you?
- Do’s and don’ts
The first phase involves us identifying the objectives. What do we want to achieve with our chat facility?
Testing conversation flows
In this phase, we check with a variety of users to see if our flows are correct, or if something is missing.
Drawing up a conversation blueprint
This phase involves us identifying which steps and interactions should take place between the organisation and its customers. What are the processes and where are the bottlenecks?
It is important for guidelines to be established so that everyone maintains the same tone of voice.
Writing scripts and producing content
Once the processes and bottlenecks are clear, we begin writing the various scripts and producing the content.
Once the live chat and the chatbox are live, we check to verify that the objectives are being reached. We make adjustments, where necessary.
Mediaforta helped us to think in a structured way about who our different target groups are and how they differ from each other. In addition, working together went super smoothly, the workshops had a warm and open atmosphere, and they were always available to answer our questions.