Enhance customer experiences

Reach your goals by creating faster and more personalised customer interactions at each step of the purchasing process.

Accelerate the purchasing process

Send the leads directly to the right person within your organisation. Give them the information they need right away. This immediacy accelerates the purchasing process.

Enhance customer experience

By supporting the customer or prospect with the information they need, the customer’s experience is enhanced.

Always available

Chatbots help clients with accurate information – 24 hours per day, 7 days a week.

React to customer needs immediately

Customers want answers to their questions straight away. A chatbot or live chat responds to the needs of today’s customers and prospects.

Specific actions

Sending targeted content via chat encourages the lead to take a specific action right away.

Generate valuable conversions

Research shows that visitors who use the chat facility are 4.5 times more valuable than those who do not. (Source: Userlike)

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Our successful chat facility approach

A well-developed chatbot assists today's consumer who expects immediate answers and solutions.

Identifying objectives

The first phase involves us identifying the objectives. What do we want to achieve with our chat facility?

Testing conversation flows

In this phase, we check with a variety of users to see if our flows are correct, or if something is missing.

 

Drawing up a conversation blueprint

This phase involves us identifying which steps and interactions should take place between the organisation and its customers. What are the processes and where are the bottlenecks?

Drafting guidelines

It is important for guidelines to be established so that everyone maintains the same tone of voice.

Writing scripts and producing content

Once the processes and bottlenecks are clear, we begin writing the various scripts and producing the content.

 

Adjustments

Once the live chat and the chatbox are live, we check to verify that the objectives are being reached. We make adjustments, where necessary.

Mediaforta helped us to think in a structured way about who our different target groups are and how they differ from each other. In addition, working together went super smoothly, the workshops had a warm and open atmosphere, and they were always available to answer our questions.

Lara

AE

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