Create a content promotion strategy that pays

Generate brand awareness

Getting your content seen by your target audience comes down to good content promotion.

Accelerate the process

Get more visitors and leads almost immediately with well-developed content promotion.

Generate leads

Feature your thought leadership by promoting downloadable content to your target audience.

Reach the right target audience

Aim your promotion at the most important target audience you want to reach.

Increased profitability

Stretch the profitability of your content even more by promoting it via various channels.

Build a community

By actively promoting your content you can build a community around your brand.

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Why your content marketing is not working

After reading this whitepaper you’ll understand:

 

  • How to structure your strategy
  • How to make your content marketing more successful
  • How to avoid the pitfalls
  • How to elevate your content to a higher level
  • Dos and don’ts
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Our successful content promotion approach

Accelerate the lead generation process with a well-developed content promotion plan

Identify your objectives and target audience

We identify what the campaign should achieve with which target audience.

 

Formulating campaigns

In this phase our specialists create creative and impactful campaigns.

Selecting promotion channels

The objectives, the budget and the target audience drive the selection of the right promotion channels.

Setting up promotion channels

We set up the selected promotion channels to maximise value for money.

Innovative ideation

Aside from traditional paid promotion, we explore innovative approaches. We look at how we can fully exploit our own media, how we can involve influencers, how we can collaborate with specialised media channels, etc.

Measuring and adapting

Data reveals which campaigns work and which don’t. That way, we can adapt it, where necessary.

    Communication with the Mediaforta team runs very smoothly and we keep on challenging each other. It's not for nothing that we've been pooling our talents for 4 years now!

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