Generate brand awareness
Getting your content seen by your target audience comes down to good content promotion.
Accelerate the process
Get more visitors and leads almost immediately with well-developed content promotion.
Feature your thought leadership by promoting downloadable content to your target audience.
Reach the right target audience
Aim your promotion at the most important target audience you want to reach.
Stretch the profitability of your content even more by promoting it via various channels.
Build a community
By actively promoting your content you can build a community around your brand.
Why your content marketing is not working
After reading this whitepaper you’ll understand:
- How to structure your strategy
- How to make your content marketing more successful
- How to avoid the pitfalls
- How to elevate your content to a higher level
- Dos and don’ts
Identify your objectives and target audience
We identify what the campaign should achieve with which target audience.
In this phase our specialists create creative and impactful campaigns.
Selecting promotion channels
The objectives, the budget and the target audience drive the selection of the right promotion channels.
Setting up promotion channels
We set up the selected promotion channels to maximise value for money.
Aside from traditional paid promotion, we explore innovative approaches. We look at how we can fully exploit our own media, how we can involve influencers, how we can collaborate with specialised media channels, etc.
Measuring and adapting
Data reveals which campaigns work and which don’t. That way, we can adapt it, where necessary.
Communication with the Mediaforta team runs very smoothly and we keep on challenging each other. It's not for nothing that we've been pooling our talents for 4 years now!