{"id":2024,"date":"2020-06-10T08:25:59","date_gmt":"2020-06-10T08:25:59","guid":{"rendered":"http:\/\/tench.be\/clients\/mediaforta\/mfagency\/cases\/luminus\/"},"modified":"2026-04-24T12:33:34","modified_gmt":"2026-04-24T12:33:34","slug":"luminus","status":"publish","type":"case","link":"https:\/\/www.mediaforta.com\/en\/cases\/luminus\/","title":{"rendered":"Luminus"},"content":{"rendered":"\n

The challenge<\/h3>\n\n\n\n

Content marketing for Luminus<\/h2>\n\n\n\n

Luminus didn\u2019t start inbound marketing until 2016. But at that point, Luminus became aware that it could boost the loyalty of its customers and generate new leads and sales through digital content marketing. It chose Mediaforta to help Luminus realize these ambitions.<\/p>\n\n\n\n

The action plan<\/h3>\n\n\n\n

Content marketing strategy<\/h2>\n\n\n\n

Success is impossible without a clear strategy.\u00a0After an extensive analysis, in which we got to know Luminus, its customers and objectives better, we developed a complete\u00a0content marketing strategy<\/a>.<\/p>\n\n\n\n

Content creation<\/h2>\n\n\n\n

The design of the content calendar was based mainly on the objectives, budget and the funnel.\u00a0We brought together a dedicated editorial team using our network of specialized content creators.\u00a0The team ensured a steady stream of new content that appealed to the target audience:\u00a0blog posts<\/a>,\u00a0whitepapers<\/a>,\u00a0content for newsletters<\/a>, etc.<\/p>\n\n\n\n

This varied from micro learnings on how to build up savings to specialized items on, for example, insulation for boilers \u2013 but always geared for a broad target audience.\u00a0All content was delivered in\u00a0two languages<\/a>.<\/p>\n\n\n\n

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Blog<\/h2>\n\n\n\n

Luminus did not yet have a blog for publishing its content. Mediaforta built Luminus\u2019 blog from end to end. Mediaforta has a wealth of experience making blogs and shared the knowledge with Luminus. We began with clear wireframes and went on to work through the entire design.<\/p>\n\n\n\n

After design approval\u00a0the blog was coded in WordPress<\/a>.\u00a0Mediaforta is also responsible for the ongoing optimisation and technical maintenance of the blog.<\/p>\n\n\n\n

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The challenge Content marketing for Luminus Luminus didn\u2019t start inbound marketing until 2016. But at that point, Luminus became aware that it could boost the loyalty of its customers and generate new leads and sales through digital content marketing. It chose Mediaforta to help Luminus realize these ambitions. The action plan Content marketing strategy Success is … Read more »<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-2024","case","type-case","status-publish","hentry","case_tag-contentproductie-en","case_tag-contentpromotie-en","case_tag-contentstrategie-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case\/2024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/media?parent=2024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}