{"id":2030,"date":"2020-06-12T09:57:05","date_gmt":"2020-06-12T09:57:05","guid":{"rendered":"http:\/\/tench.be\/clients\/mediaforta\/mfagency\/cases\/ae\/"},"modified":"2026-04-24T12:49:42","modified_gmt":"2026-04-24T12:49:42","slug":"ae","status":"publish","type":"case","link":"https:\/\/www.mediaforta.com\/en\/cases\/ae\/","title":{"rendered":"AE"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-the-challenge\">The challenge<\/h3>\n\n\n\n<p>AE was already sure about the practical necessity of having digital content marketing, but they needed a framework for implementation.\u00a0They chose\u00a0<a href=\"https:\/\/www.mediaforta.com\/en\/why-mediaforta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mediaforta<\/a>\u00a0to assist with formulating the buyer persona and buyer journey.\u00a0These personas are the foundation of every\u00a0<a href=\"https:\/\/www.mediaforta.com\/en\/content-strategy\/contentmarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing strategy<\/a>.\u00a0Find out in this video how Mediaforta helped AE.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/AE_DEF_ENG_smaller.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The challenge AE was already sure about the practical necessity of having digital content marketing, but they needed a framework for implementation.\u00a0They chose\u00a0Mediaforta\u00a0to assist with formulating the buyer persona and buyer journey.\u00a0These personas are the foundation of every\u00a0content marketing strategy.\u00a0Find out in this video how Mediaforta helped AE.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-2030","case","type-case","status-publish","hentry","case_tag-contentstrategie-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case\/2030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/media?parent=2030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}