bpost International was looking for a content partner who understood their business and could translate that knowledge into relevant content for their international target audience.<\/p>\n\n\n\n
Their main objective was to promote their thought leadership to their existing international customers and to prospects. bpost International chose Mediaforta as their content partner for this challenge.<\/p>\n\n\n\n
Content production was quite a challenge because bpost had no source material we could draw on to create relevant content.<\/p>\n\n\n\n
Mediaforta has an international network of more than 3,000 content creators. From our network, we selected various specialists with broad knowledge and expertise in making content for the logistics sector. The editorial team consisted of American, German and French\u00a0copywriters.<\/p>\n\n\n\n
We put together a content agenda based on elements that included the target audience, the objectives and\u00a0SEO.<\/p>\n\n\n\n
After creating the content agenda, we began on the content production in\u00a0four languages\u00a0<\/a>(Dutch, French, German and English).<\/p>\n\n\n\n Written content included\u00a0blogposts<\/a>\u00a0and\u00a0whitepapers<\/a>\u00a0and Mediaforta ensured that this content met the high standards that bpost expected for profiling their thought leadership.<\/p>\n","protected":false},"excerpt":{"rendered":" The challenge International content creation for bpost International bpost International was looking for a content partner who understood their business and could translate that knowledge into relevant content for their international target audience. Their main objective was to promote their thought leadership to their existing international customers and to prospects. bpost International chose Mediaforta as … Read more »<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-2036","case","type-case","status-publish","hentry","case_tag-contentproductie-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case\/2036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/media?parent=2036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}