
{"id":2042,"date":"2020-06-10T08:48:44","date_gmt":"2020-06-10T08:48:44","guid":{"rendered":"http:\/\/tench.be\/clients\/mediaforta\/mfagency\/cases\/century-21\/"},"modified":"2026-04-24T13:39:08","modified_gmt":"2026-04-24T13:39:08","slug":"century-21","status":"publish","type":"case","link":"https:\/\/www.mediaforta.com\/en\/cases\/century-21\/","title":{"rendered":"Century 21"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-the-challenge\">The challenge<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-magazines-and-brochures-for-century-21\">Magazines and brochures for CENTURY 21<\/h2>\n\n\n\n<p>CENTURY 21 was looking for a partner to design various brochures and bring them to the print-ready stage.&nbsp;They also wanted to have an annual magazine made which could be distributed via their different estate agencies in Belgium.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_04-1024x717.png\" alt=\"\" class=\"wp-image-2294\" style=\"width:840px;height:588px\" srcset=\"https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_04-1024x717.png 1024w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_04-500x350.png 500w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_04-768x538.png 768w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_04-1536x1075.png 1536w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_04-771x540.png 771w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_04-1500x1050.png 1500w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_04.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-action-plan\">The action plan<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-setting-up-a-grid\">Setting up a grid<\/h2>\n\n\n\n<p>Before beginning on the magazine, we suggested a series of potential articles.&nbsp;In consultation with CENTURY 21 and in line with what they wanted to focus on with the new magazine, we drew up a grid setting out page by page which articles would be placed where, and where there was space for advertising.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_02-1024x717.png\" alt=\"\" class=\"wp-image-2288\" srcset=\"https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_02-1024x717.png 1024w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_02-500x350.png 500w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_02-768x538.png 768w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_02-1536x1075.png 1536w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_02-771x540.png 771w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_02-1500x1050.png 1500w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_02.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-writing-articles\">Writing articles<\/h2>\n\n\n\n<p>When all the topics were chosen, our specialised\u00a0<a href=\"https:\/\/www.mediaforta.com\/en\/content-creation\/copywriting\/\" target=\"_blank\" rel=\"noreferrer noopener\">copywriters<\/a>\u00a0went to work writing articles and doing interviews.\u00a0After approval, the articles were\u00a0<a href=\"https:\/\/www.mediaforta.com\/en\/content-creation\/translations\/\" target=\"_blank\" rel=\"noreferrer noopener\">translated<\/a>, so that we were able to produce a Dutch and French version of the magazine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-designing-the-magazine\">Designing the magazine<\/h2>\n\n\n\n<p>We sent a photographer out to take professional photos of the estate agents featured in the magazine.&nbsp;In the meantime, our designers rifled through all kinds of photo databases searching for appropriate images for the more general articles.<\/p>\n\n\n\n<p>The articles, images and adverts were designed as envisioned in the grid, and the client\u2019s house style was also a dominating factor in the design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"476\" srcset=\"https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_05-1024x717.png 1024w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_05-500x350.png 500w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_05-768x538.png 768w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_05-1536x1075.png 1536w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_05-771x540.png 771w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_05-1500x1050.png 1500w, https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_05.png 1920w\" src=\"https:\/\/www.mediaforta.com\/wp-content\/uploads\/2020\/06\/C21_05-1024x717.png\" alt=\"\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The challenge Magazines and brochures for CENTURY 21 CENTURY 21 was looking for a partner to design various brochures and bring them to the print-ready stage.&nbsp;They also wanted to have an annual magazine made which could be distributed via their different estate agencies in Belgium. The action plan Setting up a grid Before beginning on &#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.mediaforta.com\/en\/cases\/century-21\/\" title=\"Read Century 21\">Read more &raquo;<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-2042","case","type-case","status-publish","hentry","case_tag-contentproductie-en","case_tag-contentpromotie-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case\/2042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/media?parent=2042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}