{"id":2044,"date":"2020-03-26T16:32:10","date_gmt":"2020-03-26T16:32:10","guid":{"rendered":"http:\/\/tench.be\/clients\/mediaforta\/mfagency\/cases\/pvi\/"},"modified":"2026-04-24T13:57:45","modified_gmt":"2026-04-24T13:57:45","slug":"pvi","status":"publish","type":"case","link":"https:\/\/www.mediaforta.com\/en\/cases\/pvi\/","title":{"rendered":"PVI"},"content":{"rendered":"\n

The challenge<\/h3>\n\n\n\n

International content strategy, content creation and lead creation for PVI<\/h2>\n\n\n\n

PVI was looking for a digital lead creation partner, on a European level. The focus markets were Germany and France. Another ambition was staying top of mind with existing customers.<\/p>\n\n\n\n

The action plan<\/h3>\n\n\n\n

After a thorough analysis of the company\u2019s services we developed the\u00a0buyer persona<\/a> and the\u00a0buyer journey<\/a>.\u00a0That made it clear to everyone in the company who was the target audience and how we wanted to communicate with them.\u00a0
The buyer journey gave us a clear image of what the target audience would be expecting at each touchpoint.\u00a0Using specific objectives, we worked out an international\u00a0content marketing plan<\/a>\u00a0and identified the actions required to achieve those objectives.<\/p>\n\n\n\n

PVI\u2019s compact newspaper<\/h2>\n\n\n\n

One of the objectives of PVI was to return the company to top of mind with their existing customers.\u00a0To achieve this, we produced a quarterly\u00a0newspaper<\/a>\u00a0that was sent to every PVI customer.\u00a0The compact newspaper featured PVI\u2019s innovations as well as the individuals behind the company.\u00a0This gave a human-interest angle to PVI\u2019s news.<\/p>\n\n\n

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Blog<\/h2>\n\n\n\n

The\u00a0blog\u00a0we built for PVI in\u00a0three languages \u200b\u200bmeant that in addition to the newspaper, the company could spread its thought leadership on a continuous basis.<\/p>\n\n\n

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Blog posts<\/h2>\n\n\n\n

We planned out a content agenda and installed a team of technical\u00a0copywriters<\/a>\u00a0who produced brilliant content in three languages \u200b\u200bfor the B2B target audience (engineers, company owners, etc.).<\/p>\n\n\n\n

Email marketing<\/h2>\n\n\n\n

To promote the content further,\u00a0Mediaforta<\/a>\u00a0developed a newsletter template.\u00a0That way the content could be easily distributed to all of PVI\u2019s customers.<\/p>\n\n\n\n

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The challenge International content strategy, content creation and lead creation for PVI PVI was looking for a digital lead creation partner, on a European level. The focus markets were Germany and France. Another ambition was staying top of mind with existing customers. The action plan After a thorough analysis of the company\u2019s services we developed the\u00a0buyer persona … Read more »<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-2044","case","type-case","status-publish","hentry","case_tag-contentproductie-en","case_tag-contentpromotie-en","case_tag-contentstrategie-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case\/2044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/media?parent=2044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}