In 2013 Securitas Nederland decided to step up its inbound marketing. They were already doing inbound marketing but noticed that there was scope for even more improvement: their content was not great; their blog was not very attractive and not many leads were being converted. To turn things around, Securitas Nederland decided to partner with Mediaforta.<\/p>\n\n\n\n
In the initial phase we evaluated where the company stood at that present time. We analyzed the client DNA, their target audience and its needs, and above all the current state of their inbound marketing.<\/p>\n\n\n\n
The first steps towards the\u00a0content strategy<\/a>\u00a0meant establishing the measurable objectives and developing the\u00a0buyer persona<\/a>\u00a0and\u00a0buyer journey<\/a>.\u00a0Creating the buyer persona served to clearly identify Securitas\u2019 target audience and customers.\u00a0We worked out a complete content strategy for Securitas Nederland, in alignment with their objectives, existing situation and target audience.<\/p>\n\n\n\n Securitas needed well-informed content that would appeal to its target audience.\u00a0Mediaforta<\/a>\u00a0used its network to bring together a specialized editorial team for Securitas.\u00a0That dedicated team included\u00a0copywriters<\/a>\u00a0with extensive experience in the security sector.\u00a0This expertise resulted in an efficient and effective cooperation for producing the content agenda and its content, including\u00a0blog posts<\/a>,\u00a0social media posts<\/a>,\u00a0whitepapers<\/a>,\u00a0newsletters<\/a>, customer stories,\u00a0infographics\u00a0and\u00a0webinars.<\/p>\n\n\n\n Mediaforta built a 21st-century blog. This blog forms the central platform for Securitas to showcase its expertise and generate leads.<\/p>\n\n\n\n We developed a complete\u00a0e-mail strategy<\/a>\u00a0in consultation with Securitas.\u00a0Then we constructed email templates, wrote content and sent newsletters.\u00a0We constantly analyzed the outcomes.<\/p>\n\n\n\n By implementing different tools, we were able to collect a wealth of\u00a0data, on an ongoing basis.\u00a0We regularly analysed this data and used this to adapt our strategy further.<\/p>\n","protected":false},"excerpt":{"rendered":" The challenge In 2013 Securitas Nederland decided to step up its inbound marketing. They were already doing inbound marketing but noticed that there was scope for even more improvement: their content was not great; their blog was not very attractive and not many leads were being converted. To turn things around, Securitas Nederland decided to partner with Mediaforta. … Read more »<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-2054","case","type-case","status-publish","hentry","case_tag-contentproductie-en","case_tag-contentpromotie-en","case_tag-contentstrategie-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case\/2054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/media?parent=2054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Well-informed and relevant content<\/h2>\n\n\n\n
Blog building<\/h2>\n\n\n\n
Email marketing<\/h2>\n\n\n\n
Data<\/h2>\n\n\n\n