{"id":2056,"date":"2020-03-27T08:26:58","date_gmt":"2020-03-27T08:26:58","guid":{"rendered":"http:\/\/tench.be\/clients\/mediaforta\/mfagency\/cases\/pittman\/"},"modified":"2026-04-24T13:47:21","modified_gmt":"2026-04-24T13:47:21","slug":"pittman","status":"publish","type":"case","link":"https:\/\/www.mediaforta.com\/en\/cases\/pittman\/","title":{"rendered":"Pittman"},"content":{"rendered":"\n

The challenge<\/h3>\n\n\n\n

Specialised content in 4 languages<\/h2>\n\n\n\n

In 2014, Pittman realised that digital content marketing could strengthen relationships with existing customers. It was also a way to share their knowledge and expertise with customers and to become recognised as an expert. To do this, Pittman chose to partner with Mediaforta.<\/p>\n\n\n\n

The action plan<\/h3>\n\n\n\n

International content creation<\/h2>\n\n\n\n

Pittman is active in different countries.\u00a0To reach their target audience, they needed good content that would showcase their thought leadership to existing customers and prospects.\u00a0The fish industry is a very niche sector and it was important that the substantive content was of a high standard.\u00a0To achieve this, Mediaforta used its international network to put together an editorial team that understood Pittman\u2019s industry.\u00a0Mediaforta produced\u00a0blog posts<\/a>\u00a0for Pittman Seafoods in\u00a0four languages<\/a>\u00a0\u200b\u200b(English, French, Dutch and German).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Email marketing<\/h2>\n\n\n\n

Pittman now had content, but it was also critical to ensure that that content was seen by customers and prospects.\u00a0To accomplish this, we developed and implemented an\u00a0email marketing strategy<\/a>.<\/p>\n\n\n\n

Blog building<\/h2>\n\n\n\n

Pittman did not have a blog where it could publish its content.\u00a0Together with Pittman we developed a new blog in four languages.\u00a0Mediaforta<\/a>\u00a0fulfilled the entire project, from\u00a0wireframes and design to WordPress coding.\u00a0We also provided maintenance and optimisation for the blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

The challenge Specialised content in 4 languages In 2014, Pittman realised that digital content marketing could strengthen relationships with existing customers. It was also a way to share their knowledge and expertise with customers and to become recognised as an expert. To do this, Pittman chose to partner with Mediaforta. The action plan International content creation Pittman … Read more »<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-2056","case","type-case","status-publish","hentry","case_tag-contentproductie-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case\/2056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/media?parent=2056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}