{"id":9725,"date":"2023-07-20T11:10:49","date_gmt":"2023-07-20T11:10:49","guid":{"rendered":"https:\/\/tench.be\/clients\/mediaforta\/mfagency\/cases\/van-marcke-engineering-zet-online-content-kracht-bij-2\/"},"modified":"2026-04-24T12:14:54","modified_gmt":"2026-04-24T12:14:54","slug":"van-marcke","status":"publish","type":"case","link":"https:\/\/www.mediaforta.com\/en\/cases\/van-marcke\/","title":{"rendered":"Van Marcke Engineering steps up its online content"},"content":{"rendered":"\n

The challenge<\/strong><\/h3>\n\n\n\n

Create greater online visibility<\/h2>\n\n\n\n

Van Marcke Engineering wanted better visibility and easier findability online. The firm also wanted to draw even more attention to its thought leadership. Mediaforta was well positioned to assist, starting with the development of a complete content strategy.<\/p>\n\n\n\n

The action plan<\/strong><\/h3>\n\n\n\n

Outlining the content strategy<\/h2>\n\n\n\n

First things first. We began by identifying who the target group was and what its needs were. Then we developed four buyer personas in consultation with Van Marcke Engineering.<\/p>\n\n\n\n

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<\/p>\n\n\n\n

A complete buyer journey was developed for each persona. This included mapping out the various touchpoints. We compiled a list of all the questions and goals for the buyer personas and identified what each one values as important. This is integral because when we know exactly who we are writing for, it is easier to determine the angles of most interest to personas. That is how we are always able to provide Van Marcke Engineering’s (potential) customers with the right content at the right time.<\/p>\n\n\n\n

Developing the technical blog posts<\/h2>\n\n\n\n

Next, we set up keyword research to discover which search intentions scored highly. Meanwhile, we searched our international network for technical editors with knowledge of the subject matter. Using our highly effective selection procedure<\/a>, we looked for and found the best editors to work with. In consultation with Van Marcke Engineering, a content agenda<\/a> for the publication of the blogs was created. Additionally, we designed a sleek design for the blogs posted on the website, in order to present them in the best possible light.<\/p>\n\n\n\n

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Creating a new landing page<\/h2>\n\n\n\n

Having your own web page is essential if you want an online presence. We prepared the wireframes and designed an attractive landing page, as well as customer-centred copy, tailored to the design.<\/p>\n\n\n\n

Visualising testimonials<\/h2>\n\n\n\n

A testimonial is the perfect way to get potential customers over the line. Don’t tell them how good you are. Instead, have satisfied customers talk about their collaboration with your company. That builds trust. We produced not only written testimonials for our client, but also video testimonials. We had professionals from our network film Van Marcke Engineering’s customers. And by letting different employees also have their say, the story was given a very human touch. After all, images often say more than words. <\/p>\n\n\n\n

Writing and designing a brochure for Van Marcke Prefab<\/h2>\n\n\n\n

We also wrote a brochure for Van Marcke Prefab, focusing on ready-to-use sanitary installations and energy modules. The brochure was tasked with informing and persuading interested parties about this division’s strengths. We packaged the copy in a powerful layout. Once again, Van Marcke could count on receiving a high quality, ready-to-use result.<\/p>\n\n\n\n

\"Brochure<\/figure>\n","protected":false},"excerpt":{"rendered":"

The challenge Create greater online visibility Van Marcke Engineering wanted better visibility and easier findability online. The firm also wanted to draw even more attention to its thought leadership. Mediaforta was well positioned to assist, starting with the development of a complete content strategy. The action plan Outlining the content strategy First things first. We … Read more »<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-9725","case","type-case","status-publish","hentry","case_tag-contentproductie-en","case_tag-contentpromotie-en","case_tag-contentstrategie-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case\/9725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/www.mediaforta.com\/en\/wp-json\/wp\/v2\/media?parent=9725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}