{"id":9886,"date":"2023-07-19T18:26:07","date_gmt":"2023-07-19T18:26:07","guid":{"rendered":"https:\/\/tench.be\/clients\/mediaforta\/mfagency\/cases\/luminus-2\/"},"modified":"2026-04-24T12:05:19","modified_gmt":"2026-04-24T12:05:19","slug":"luminus-e-drive","status":"publish","type":"case","link":"https:\/\/www.mediaforta.com\/en\/cases\/luminus-e-drive\/","title":{"rendered":"Luminus E-drive"},"content":{"rendered":"\n

Challenge<\/h3>\n\n\n\n

Joining everything up<\/strong><\/h2>\n\n\n\n

The biggest challenge in this project was coordinating and aligning the various elements: creating videos, designing the landing page, and writing copy for the page in two languages.<\/strong> An overall action plan was required: how do we tackle it all, what are the things we want to communicate and what should happen when?<\/p>\n\n\n\n

For Luminus, it was also important that its landing page separately addressed three different target groups: fleet managers<\/strong> wanting to change over to electric vehicles, employees of large companies<\/strong> with queries about going electric, and self-employed people and smaller companies<\/strong>.<\/p>\n\n\n\n

Action plan<\/strong><\/h3>\n\n\n\n

Bringing together a diverse team<\/strong><\/h2>\n\n\n\n

For this project, we were able to make good use of our extensive network of content creators. We brought together a team of video makers, copywriters, translators, proofreaders and designers<\/strong>.<\/p>\n\n\n\n

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Setting up the wireframes<\/strong><\/h2>\n\n\n\n

Initially, we drew up the wireframes<\/strong> for the landing page. After approval, we got to work on the design and content production.<\/p>\n\n\n\n

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Making videos<\/strong><\/h2>\n\n\n\n

We then worked on the videos<\/strong> in which various people at Luminus tell their story \u2013 from the fleet manager and the facility manager to a few employees<\/strong> who drive electric cars. We assessed which questions we wanted answers to in the videos and designed the questions accordingly. The interviews were scheduled \u2013 including exterior and interior shots<\/strong> \u2013 and we drew up a storyboard<\/strong>.<\/p>\n\n\n\n

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Designing the landing page layout<\/strong><\/h2>\n\n\n\n

Meanwhile, a designer went to work on the landing page layout<\/strong>, based on Luminus’ brand style<\/strong>. We opted for a dynamic design combining multimedia and blocks of brief text, to create a compelling experience and to keep visitors\u2019 attention.<\/p>\n\n\n\n

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Three separate target groups<\/strong><\/h2>\n\n\n\n

The decision was soon made to link from the main page to the three separate detail pages for the different target groups<\/strong> \u2013 each with different videos and a separate CTA linking to the charging solutions. This allowed us to fully focus on the specific questions and needs of each target group.<\/p>\n\n\n

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For the fleet manager<\/strong>, the questions were:<\/p>\n