How do you make a great blog?
- After reading this whitepaper you’ll understand:
- The advantages of using WordPress
- What to look out for when making a blog
- Find out how Mediaforta builds blogs — step by step
- Case studies from some of our clients
Communication with the Mediaforta team runs very smoothly and we keep on challenging each other. It’s not for nothing that we’ve been pooling our talents for 4 years now!
Mediaforta is a professional, knowledgeable, actively involved content agency with whom we’ve been working well with for years. Since we started working with Mediaforta our website visitor numbers and leads have risen enormously.
We’ve been working with Mediaforta for 5 years on projects as varied as the development of a content strategy for investments, the creation of whitepapers for businesspeople or the SEO audit of the website, etc. We are very satisfied with the collaboration!
Mediaforta is an extension of our organisation—an extra resource for our department when it comes to content creation, content strategy and publication. They take care of the entire process, from strategy to publication, and they do so with the appropriate customer focus and with the quality that fits our organisation and that our customers expect from us.
Bob A. Marketing manager Benelux
Enhanced customer experience
A professional, responsive, stable, attractive, interactive and easy-reading blog enhances customer experience.
A technically solid blog that fulfils a set of specific criteria means that Google will find its content rapidly.
A well-made blog not only delivers more visitors, it will also have them returning regularly.
A blog generates a lot of data. We link this data to marketing automation tools.
Professional blogs are ideal for generating leads. They have a variety of conversion points that produce new leads.
Transparency and intelligibility
Well-structured blogs mean prospects find the content they’re looking for, quickly.
- 1000+ content creators & content marketers
- 35+ Specialty fields
- 15+ Countries
- 20.000+ Blogposts written
- 95% Customer score*
- 10+ Languages
Our freelancers have worked for companies such as
* Based on an annual customer satisfaction survey by Mediaforta
Define your objectives clearly
What function must the blog fulfill? Who does it need to reach? In which languages? What content must it include? This phase involves us taking stock of the objectives.
UX, copy, promotional copy … all the copy needed for the blog is written in this phase.
The objectives are the drivers for designing the wireframes. These form the initial ‘sketches’ for the blog’s structural look.
Mediaforta is a specialist in WordPress. WordPress is a secure and user-friendly software specially developed for making blogs. Scores of large international firms use this software for their blogs.
Once the wireframes are ready, our web and UX designers get to work on designing the blog. Both the objectives and the company’s visual identity are factored into the design.
After extensive testing, the blog can go live. From that point on, the blog is continuously optimised for speed, stability and security.