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Content marketing for Luminus
Summary
The challenge
the loyalty of its customers and generate new leads and sales.
The action plan
After an extensive analysis, in which we got to know Luminus, its customers and objectives better, we developed a complete content marketing strategy.
Resultats
Luminus uses its content to communicate its thought leadership, to generate loyalty among its existing customers and to win new leads. All the KPIs were achieved.
About Luminus
As a major player in electricity generation within Belgium and the top producer of onshore wind and hydro power, Luminus wants to contribute to the energy transition. It does this by offering its customers innovative solutions in energy efficiency, and through large-scale investments in renewable energy.
Luminus recently switched its own company fleet to electric vehicles.
The challenge
Content marketing for Luminus
Luminus didn’t start inbound marketing until 2016. But at that point, Luminus became aware that it could boost the loyalty of its customers and generate new leads and sales through digital content marketing. It chose Mediaforta to help Luminus realize these ambitions.
The action plan
Content marketing strategy
Success is impossible without a clear strategy. After an extensive analysis, in which we got to know Luminus, its customers and objectives better, we developed a complete content marketing strategy.
Content creation
The design of the content calendar was based mainly on the objectives, budget and the funnel. We brought together a dedicated editorial team using our network of specialized content creators. The team ensured a steady stream of new content that appealed to the target audience: blog posts, whitepapers, content for newsletters, etc.
This varied from micro learnings on how to build up savings to specialized items on, for example, insulation for boilers – but always geared for a broad target audience. All content was delivered in two languages.
Blog
Luminus did not yet have a blog for publishing its content. Mediaforta built Luminus’ blog from end to end. Mediaforta has a wealth of experience making blogs and shared the knowledge with Luminus. We began with clear wireframes and went on to work through the entire design.
After design approval the blog was coded in WordPress. Mediaforta is also responsible for the ongoing optimisation and technical maintenance of the blog.
Result
Luminus uses its content to communicate its thought leadership, to generate loyalty among its existing customers and to win new leads. All the KPIs were achieved. We provide Luminus with an analysis of the past month’s performance each month.
Wondering how we can make your business grow faster, too?
Tap into our experience, vision and expertise. We’ll get acquainted in a video call and show you why excellent content is the way to digitally connect with your target audience. Using real-world cases, we will demonstrate how we help our clients generate more leads and more sales. Want to find out more?
Speak to a content specialist