Mediaforta is a professional, knowledgeable, actively involved content agency with whom we’ve been working well with for years. Since we started working with Mediaforta our website visitor numbers and leads have risen enormously.
Communication with the Mediaforta team runs very smoothly and we keep on challenging each other. It’s not for nothing that we’ve been pooling our talents for 4 years now!
“We have worked with Mediaforta many times. The team needed only half a word to get started. Even technical subjects are written about in an easy-to-read and comprehensible way. It’s also the right place to go for superlative translation and design services. And it is convenient for us to have a dedicated contact person within Mediaforta. That ensures peace of mind.”
Ilse D. Strategic Marketer
Mediaforta is an extension of our organisation—an extra resource for our department when it comes to content creation, content strategy and publication. They take care of the entire process, from strategy to publication, and they do so with the appropriate customer focus and with the quality that fits our organisation and that our customers expect from us.
Bob A. Marketing manager Benelux
Practical objectives & video strategy
Who do we want to reach with our video content? And where and how do we want to reach them? We develop a video strategy based on practical objectives.
Professional scriptwriters write a scenario. Once the scenario has been approved, we cover everything: location, extras, planning, team, materials, software, etc.
Filming & animation
Filming is done on the ground, in a studio or from the air. We translate the scenario into moving images. But video can also be made up of illustrations. For animated videos, illustrators and motion designers go to work.
Montage & graphics
The editors process the images into a fluid whole. Music, graphics, subtitles and voices are added to the video.
Social media variants
From the original video, we make various shorter versions for use in social media such as Facebook, Instagram, TikTok, etc.
Promoting & measuring and adjusting
It is not just about making the video. We also develop a promotion plan to publicise the video with the target group. We measure the impacts and make adjustments, where necessary.
- 1000+ content creators & content marketers
- 35+ Specialty fields
- 15+ Countries
- 20.000+ Blogposts written
- 95% Customer score*
- 10+ Languages
Our freelancers have worked for companies such as
* Based on an annual customer satisfaction survey by Mediaforta
Social media and video are well-matched
More than 45% watch more than one hour of video on social media. Moreover, videos are shared more often than posts containing only text and an image.
Video is a powerful way to bring your story and the accompanying emotions to your target group. And emotions are an effective way to get straight to the heart of your target group.
YouTube is the second largest search engine after Google. It is an ideal platform for making your content findable. Read more about how to make your videos findable on YouTube.
A video is a perfection addition, either alongside your blog posts or as part of them. It adds more variety and gives an extra dynamic to your content.
Since the dawn of MTV, we have grown up with moving images. Consumers are watching plenty of video content online. For instance, 80% of internet traffic consists of video content.
Some types of content are better suited to the medium of video. For example, a testimonial or a report about an event.
After reading this white paper, you will understand:
- How to create a video marketing strategy for B2B
- How to use video marketing for good
- The types of videos you can use for B2B marketing
- Pros and cons of video marketing
- Video on social media: the right platforms for your needs
- Packed with tips from experts