Communication with the Mediaforta team runs very smoothly and we keep on challenging each other. It’s not for nothing that we’ve been pooling our talents for 4 years now!
We have been working with Mediaforta since 2004. Their relevant and good content enabled us to give full expression to our Pittman Academy brand. Mediaforta is a flexible partner. We are very satisfied with our cooperation.”
Joke P. CEO
Mediaforta is an extension of our organisation—an extra resource for our department when it comes to content creation, content strategy and publication. They take care of the entire process, from strategy to publication, and they do so with the appropriate customer focus and with the quality that fits our organisation and that our customers expect from us.
Bob A. Marketing manager Benelux
We’ve been working with Mediaforta for 5 years on projects as varied as the development of a content strategy for investments, the creation of whitepapers for businesspeople or the SEO audit of the website, etc. We are very satisfied with the collaboration!
Mediaforta provided a framework that became the foundation for us really learning to think about the type of content we had to create for specific phases of the buyer journey and for specific personas. In short, thanks to Mediaforta, we now have a tangible tool for designing a very targeted content marketing strategy and for customising it to our target audiences.
Internal content analysis
To build a clear picture of your company and your activities, we carry out a content analysis. We do this to get to know your brand better. This involves us delving into the existing content, the available data, the DNA of your brand, etc.
Defining the target group
Who do you want to reach with your blog posts? We clearly define the target group using a buyer persona. Using the buyer journey, we map out both the touchpoints and the corresponding content needs.
To pinpoint the objectives and the selected target group, we carry out a keyword analysis. We map out the search terms that your target group enters.
Based on the target group, the objectives, the keywords, the budget and other factors, we put together a content calendar. In this calendar, we determine for whom we are going to write, what the goal is and when the blog posts must be published.
Putting together a content team
Writing blog posts on specialised topics is Mediaforta’s speciality. In this phase, we assemble a dedicated team of the best content creators.
Measuring and adjusting
When the first blog posts are published, we measure the impact based on data. What content is working? What content needs to be adjusted? What content is missing?
"I am passionate about sports and love writing about it in any form"
"Contrary to the adage, translation is not betrayal."
"Translation is more than conveying the literal message."
"My knack is to produce meaningful content."
"I go to the essence: clear messaging. "
"My work recognises the appetite for progressive change that now exists in the seafood space."
"Easy reading is hard writing."
"As a translator, I proofread documents written in French and translate articles from English into French"
"Being persuasive is a question of keeping copy and soul together."
- 1000+ content creators & content marketers
- 35+ Specialty fields
- 15+ Countries
- 20.000+ Blogposts written
- 95% Customer score*
- 10+ Languages
Our freelancers have worked for companies such as
* Based on an annual customer satisfaction survey by Mediaforta
Create thought leadership within a field
Publishing relevant blogs will allow your company to develop into an expert in a particular field. By working with blogs, you are not only saying that you are an expert, you are also showing it by sharing useful information.
By discussing relevant topics in your blog, you can directly answer questions from potential customers. This enables you to be found more often in searches.
Create interesting content for your social media
Business blogs ensure that you continually have a new stream of content for your social media platforms. The more active you are, the better you score on these platforms.
By positioning yourself as an expert in a field, customers will have a higher degree of confidence in your company. This encourages customers to choose your company over the competition, because who doesn’t want to work with an expert?
Improve your lead generation
Every article you publish is an opportunity to generate leads. Blogs contain multiple calls-to-action to gather user information and create new leads.
Boost link sharing
Useful content is often shared by both users and other websites, which is how blogs help increase your website traffic.
How do you make a great blog?
- After reading this whitepaper you’ll understand:
- The advantages of using WordPress
- What to look out for when making a blog
- Find out how Mediaforta builds blogs — step by step
- Case studies from some of our clients