Reach your target group with social media
Social media are a strong channel for getting in touch with your target group. Discover how we create and implement an impactful social media plan.
8 steps to a social media plan with impact
1. SMART objectives
Set SMART objectives: Specific, Measurable, Acceptable, Realistic and Time-bound. In other words, carefully map out what you want to achieve with your social media.
2. Content creation
Create strong, easy-to-consume content that is tailored to your target group, your brand and your objectives. Use this content to create engagement and interaction with your target group.
3. Clear target group
Clearly define your target group to avoid wasted budgets and effort.
4. Community management
Draw up a roadmap for community management. In it, you set out how you are going to respond to certain reactions.
5. Determine your social media mix
Choose which social media you want to use and which you do not. Avoid making your media mix too large in order to keep it manageable.
Increase your reach and promote the social media content to your target group in a targeted way.
7. Content calendar
Plan which content you are going to produce by using a content calendar for your social media. This calendar will provide a clear overview of when you are going to publish what content for which target group and on which media.
Measure and make adjustments to achieve your objectives. Thanks to a continuous analysis of the data, we generate insights and adjust our plan accordingly. What content works and what does not? What effect are our advertisements having? What are the reactions to the content? What is being said about our brand?
Content marketing strategy for AE
Discover the content marketing strategy that we developed for AE.
Why use social media?
Your target group is also on social media
Social media are a platform for getting in touch with your target group.
The modern consumer expects to be able to respond to what you publish.
Generate traffic for your content or blog. Social media can be a way to generate more visitors for your blog, for your website or for your landing pages.
Many brands use social media to recruit employees.
Social media offer the opportunity to fine-tune your advertising.
Social media provide a lot of data that give insights into the results of your actions.
Why your content marketing is not working
After reading this whitepaper you’ll understand:
- How to structure your strategy
- How to make your content marketing more successful
- How to avoid the pitfalls
- How to elevate your content to a higher level
- Dos and don’ts