David Ogilvy

Don’t count the people you reach, reach the people who count.

David Ogilvy

Convert the most valuable leads

We believe that highly personalised campaigns get better results.

Greater efficiency

Only spend your time on the accounts that meet the pre-set criteria.

Be regarded as an expert

Engaging in a more personalised way improves your knowledge and understanding of your target audience and their activities. Your prospects will regard you as an expert as a result.

 

Greater revenue

We can nurture leads more effectively with marketing automation. For Mediaforta, Hubspot and Clickdimensions are like a home away from home.

Greater conversion rates

Creating a highly personalised response to the needs of specific prospects results in increased conversion rates. This will, in turn, produce more insights to help you further refine your marketing.

Greater productivity

Having sales and marketing collaborating closely means that they are in better alignment, which translates into greater productivity.

Transparency and intelligibility

Focussing on a smaller number of leads makes the entire process more transparent and intelligible.

Whitepaper

Driving Business Growth Through Account-based Marketing

  • What is Account-based Marketing (ABM)?
  • The goal of account-based marketing
  • The advantages and disadvantages of ABM
  • A 6-Step plan for setting up your ABM
  • Tools you can use
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Our successful ABM approach

Selecting important leads

Working with the sales team we will identify the most important leads for conversion into customers.

Selecting the right channels

The content is spread across the channels where your leads are most active. This often involves a mix of channels.

Clear insights into leads

We source as much information as possible from the leads. This information is used to create the buyer persona.

Measurement and evaluation

Data reveals which actions work and which don’t. That way we can make adjustments, where necessary.

Personalised and relevant content

We make content that resonates with your leads. We maximise content personalisation to generate the biggest impact we can.

Scaling

As soon as we notice that specific actions are effective, we scale them up for larger groups of the same types of accounts.

Mediaforta is a professional, knowledgeable, actively involved content agency with whom we've been working well with for years. Since we started working with Mediaforta our website visitor numbers and leads have risen enormously.

Loes

Securitas Netherlands

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