Increase growth by using Account-based Marketing to convert your biggest leads
Account-based Marketing (ABM) targets pre-selected accounts for marketing actions. This approach is ideal for converting your most important and valuable B2B leads.
Convert the most valuable leads
We believe that highly personalised campaigns get better results.
Only spend your time on the accounts that meet the pre-set criteria.
Be regarded as an expert
Engaging in a more personalised way improves your knowledge and understanding of your target audience and their activities. Your prospects will regard you as an expert as a result.
We can nurture leads more effectively with marketing automation. For Mediaforta, Hubspot and Clickdimensions are like a home away from home.
Greater conversion rates
Creating a highly personalised response to the needs of specific prospects results in increased conversion rates. This will, in turn, produce more insights to help you further refine your marketing.
Having sales and marketing collaborating closely means that they are in better alignment, which translates into greater productivity.
Transparency and intelligibility
Focussing on a smaller number of leads makes the entire process more transparent and intelligible.
Driving Business Growth Through Account-based Marketing
- What is Account-based Marketing (ABM)?
- The goal of account-based marketing
- The advantages and disadvantages of ABM
- A 6-Step plan for setting up your ABM
- Tools you can use
Our successful ABM approach
Selecting important leads
Working with the sales team we will identify the most important leads for conversion into customers.
Selecting the right channels
The content is spread across the channels where your leads are most active. This often involves a mix of channels.
Clear insights into leads
We source as much information as possible from the leads. This information is used to create the buyer persona.
Measurement and evaluation
Data reveals which actions work and which don’t. That way we can make adjustments, where necessary.
Personalised and relevant content
We make content that resonates with your leads. We maximise content personalisation to generate the biggest impact we can.
As soon as we notice that specific actions are effective, we scale them up for larger groups of the same types of accounts.
Mediaforta is a professional, knowledgeable, actively involved content agency with whom we've been working well with for years. Since we started working with Mediaforta our website visitor numbers and leads have risen enormously.