Get more visitors, leads and sales through content marketing

Digital content marketing is a great way to reach your customers, generate leads and ultimately, to make more sales.

    Boost brand awareness

    Build trust in your brand with the target audience you want to reach.

    Be found

    These days, your clients come looking for you. Their first step is to go online to look for information. With content marketing, your organic SEO improves, resulting in your brand being found more quickly.

    Create thought leadership

    Share your knowledge and know-how to strengthen the relationship between your brand and your target audience.

    Remain top of mind

    Content marketing entices visitors to return to your website and blog regularly.

    Generate leads

    Generate high-quality leads with solid content marketing.

    Always communicating

    With content marketing you’ll always be visible and findable. You communicate with your target audience all year round.

    Our successful content marketing approach

    Successful content marketing is not possible without a good content marketing strategy.

    Analyse content and data

    We get to know your brand better. We scrutinise all the available information: studies, Google Analytics, existing content, etc. Our analysis forms the basis of a digital content marketing plan.

    Define SMART objectives

    Based on the business objectives, we work out SMART marketing objectives.

    Develop the buyer persona & journey

    Which target group do you want to appeal to with your content? A well-developed buyer persona will yield the required insights. We map out the different touch points for your target group and their corresponding needs.

    Structure

    How do you organise content marketing within your organisation? Who does what? A clear structure with corresponding guidelines ensures that the content marketing plan can be smoothly implemented.

    Plan content

    We work out a structured content agenda. What content do we create? For which channels? And in which formats?

    Plan promotion

    How and where do you want to promote your content? We ensure that the right target group sees the content at the right time.

    Cécilia Bernadou

    We’ve been working with Mediaforta for 4 years on projects as varied as the development of a content strategy for investments, the creation of whitepapers for businesspeople or the SEO audit of the website, etc. We are very satisfied with the collaboration.

    Cécilia B.

    ING

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    Successfully strengthen the customer journey in B2B with content

    Deze whitepaper geeft je inzicht in volgende vakgebieden:

    • Contentmarketing
    • Rol van data
    • Marketing automation
    • B2B-marketing
    • E-mail
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