Boost brand awareness
Build trust in your brand with the target audience you want to reach.
These days, your clients come looking for you. Their first step is to go online to look for information. With content marketing, your organic SEO improves, resulting in your brand being found more quickly.
Create thought leadership
Share your knowledge and know-how to strengthen the relationship between your brand and your target audience.
Remain top of mind
Content marketing entices visitors to return to your website and blog regularly.
Generate high-quality leads with solid content marketing.
With content marketing you’ll always be visible and findable. You communicate with your target audience all year round.
Analyse content and data
We get to know your brand better. We scrutinise all the available information: studies, Google Analytics, existing content, etc. Our analysis forms the basis of a digital content marketing plan.
Define SMART objectives
Based on the business objectives, we work out SMART marketing objectives.
Develop the buyer persona & journey
Which target group do you want to appeal to with your content? A well-developed buyer persona will yield the required insights. We map out the different touch points for your target group and their corresponding needs.
How do you organise content marketing within your organisation? Who does what? A clear structure with corresponding guidelines ensures that the content marketing plan can be smoothly implemented.
We work out a structured content agenda. What content do we create? For which channels? And in which formats?
How and where do you want to promote your content? We ensure that the right target group sees the content at the right time.
We’ve been working with Mediaforta for 4 years on projects as varied as the development of a content strategy for investments, the creation of whitepapers for businesspeople or the SEO audit of the website, etc. We are very satisfied with the collaboration.
Successfully strengthen the customer journey in B2B with content
Deze whitepaper geeft je inzicht in volgende vakgebieden:
- Rol van data
- Marketing automation