Blogposts and whitepapers for ING

  • Content production
  • Content promotion
  • Content strategy

Summary

The challenge

In Belgium, ING chose Mediaforta to produce a variety of white papers, files, interviews and blog posts.

The action plan

At ING’s request, Mediaforta developed a results-driven content strategy.

Results

ING can count on Mediaforta as a reliable content provider of copy and video in different languages.

About ING

Originally founded in the Netherlands, ING is a financial institution with operations in over 40 different countries, mainly focussing on Europe. ING is a top-20 European bank with more than 57,000 employees and over 38 million customers.

The challenge

Blogposts and whitepapers for ING

In Belgium, ING chose Mediaforta to produce a variety of white papers, files, interviews and blog posts. In addition to developing new content, Mediaforta also collaborated on the content strategy, SEO optimisation of existing content, and more.

Approach

Content marketing strategy

At ING’s request, Mediaforta developed a results-driven content strategy.

> I want a content marketing strategy

Content production

We regularly make video reports; short films for sharing via social media or supporting a blog post. We write blog posts on financial topics that are accessible to a wider public. In addition, we write content including whitepapers for freelancers, reports on ING events and blogposts for financial specialists.

SEO optimisation

Our SEO specialists have worked for several months at ING’s offices optimising their existing content for SEO.

Result

ING can count on Mediaforta as a reliable content provider of copy and video in different languages.

We’ve been working with Mediaforta for 4 years on projects as varied as the development of a content strategy for investments, the creation of whitepapers for businesspeople or the SEO audit of the website, etc. We are very satisfied with the collaboration!
Cécilia Bernadou
Digital Content Marketer

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