About the client

ING is a large bank, operating in different countries.

 

The challenge

In Belgium, ING chose Mediaforta to produce a variety of white papers, files, interviews and blog posts. In addition to developing new content, Mediaforta also collaborated on the content strategy, SEO optimisation of existing content, and more.

What did we deliver?

Content strategy:

  • Buyer persona
  • Buyer journey
  • Content marketing strategy

Content production:

  • All content in two or three languages ​​(NL, FR, EN)
  • Blog posts
  • Whitepapers
  • Video productions
  • Social media
  • Infographics
  • Rewriting existing content

Content promotion:

  • SEO
  • Social media

Approach

Content marketing strategy

At ING’s request, Mediaforta developed a results-driven content strategy.

> I want a content marketing strategy

Content production

We regularly make video reports; short films for sharing via social media or supporting a blog post. We write blog posts on financial topics that are accessible to a wider public. In addition, we write content including whitepapers for freelancers, reports on ING events and blogposts for financial specialists.

SEO optimisation

Our SEO specialists have worked for several months at ING’s offices optimising their existing content for SEO.

Outcomes

ING can count on Mediaforta as a reliable content provider of copy and video in different languages.

Cécilia Bernadou

We’ve been working with Mediaforta for 4 years on projects as varied as the development of a content strategy for investments, the creation of whitepapers for businesspeople or the SEO audit of the website, etc. We are very satisfied with the collaboration.

Cécilia B.

ING

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