To build a clear picture of your company and your activities, we carry out a thorough internal analysis. That is how we arrive at appropriate topics for webinars.
2. Strategically positioning the webinar
We set a few objectives for the webinars. Who do you want to achieve? What is the goal? How many viewers are we aiming for?
3. Identify possible topics
Based on the themes we compiled in the internal analysis, we jointly choose several topics that are both current and relevant.
4. Find suitable speakers
We analyse the company’s workforce to see if any internal employees can be deployed for an interesting webinar. For additional sessions, we can fall back on our guest speaker database.
5. Select a platform and define style
Zoom, Teams, Google Meet are just a few of the many different platforms, but which one suits your company and goals best? In this phase we also create a unique design for the webinars and provide promotional content.
6. Testing, testing and more testing
Once everything is set up, we begin an extensive testing process to ensure that the webinar runs professionally.
Personal contact with your target group
By presenting live to your target audience, your company will have a face. This gives your (potential) customers the chance to get to know you better and improves relationships with existing customers.
Interact with interested parties
(Potential) customers who are interested in a certain service will attend relevant webinars. This gives you the chance to directly respond to their questions and wishes.
Webinars on popular topics attract a large audience because there is really something to learn. This will give your business exposure beyond your normal platforms.
High quality leads and data
Users who want to attend a webinar need to provide their contact information. This information is then fed into your CRM or marketing automation software.
By organising webinars and sharing knowledge, your company shows expertise in a certain field. Professional webinars ensure that you are seen as a knowledge leader in your field.
Mediaforta is a professional, knowledgeable, actively involved content agency with whom we've been working well with for years. Since we started working with Mediaforta our website visitor numbers and leads have risen enormously.
Why your content marketing is not working
After reading this whitepaper you’ll understand:
- How to structure your strategy
- How to make your content marketing more successful
- How to avoid the pitfalls
- How to elevate your content to a higher level
- Dos and don’ts