Save time and money with marketing automation

Top marketing teams automate their marketing to increase campaign accuracy, give sales teams better leads and increase ROI.

Get the right content seen by the right person at the right time

Only spend your time on the accounts that meet pre-set criteria.

More and better leads

A personalised user experience ensures more and higher-quality conversions. Companies that use lead nurturing see a 451% increase in qualified leads. (Annuitas Group)

Less effort with automation

Get more leads and more visitors without extra effort, and without compromising quality.

Higher ROI

Automation empowers your sales team with higher-quality leads, which will lead to a higher ROI.

Insights into generated data

Both explicit and implicit data are collected within a platform. This provides good insights into the needs and wants of the leads.

Higher sales productivity

Marketing automation achieves a 14.5% increase in sales productivity. (Nucleus Research)

Whitepaper

E-book: Marketing Automation Don’t just automate, go personal

After reading this e-book you will understand

  • What is marketing automation?
  • Why marketing automation (and why not?)
  • Research stats that support a case for marketing automation
  • How to implement marketing automation?
  • Which marketing automation software suits you?
  • Do’s and don’ts
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Our marketing automation approach

Marketing automation is only effective when there is a clear content marketing plan and sufficient

Objectives

We analyse and refine business and marketing objectives.

Target group

We define or further develop the buyer persona (the target group we want to address) and the buyer journey.

Content production

Marketing automation can’t exist without sufficient content. We create the required content for the different target groups and for the different phases of the sales funnel.

Selecting of marketing automation software

Based on a number of criteria, we select the marketing automation software.

Setting up the marketing automation software

Depending on the objectives, we configure the marketing automation tool: workflows, segmentation, connection with CRM system, building landing pages, building email templates, lead nurturing, etc.

Data analysis

We analyse the data generated by the marketing automation tool. Based on the obtained insights, we further refine the settings.

Mediaforta is a professional, knowledgeable, actively involved content agency with whom we've been working well with for years. Since we started working with Mediaforta our website visitor numbers and leads have risen enormously.

Loes

Securitas Netherlands

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