Content marketing strategy for AE

  • Content strategy

Who is AE?

AE assists companies with their digital transformation. They have more than 20 years’ experience in enterprise architecture, software engineering and change management. AE work for more than 150 clients and have over 400 consultants.

The challenge

AE was already sure about the practical necessity of having digital content marketing, but they needed a framework for implementation. They chose Mediaforta to assist with formulating the buyer persona and buyer journey. These personas are the foundation of every content marketing strategy. Find out in this video how Mediaforta helped AE.

Result

Using several workshops in which we guided them, AE had in their hands a fully developed and well-structured framework for creating an impactful content agenda. With their basics in place, they could now start creating targeted content at the level of their target audience, responding to the needs of their buyer persona.

Mediaforta provided a framework that became the foundation for us really learning to think about the type of content we had to create for specific phases of the buyer journey and for specific personas. In short, thanks to Mediaforta, we now have a tangible tool for designing a very targeted content marketing strategy and for customising it to our target audiences.
Kirsten Vermeulen
Marketing officer at AE

 

 

What we did

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Wondering how we can make your business grow faster, too?

Tap into our experience, vision and expertise. We’ll get acquainted in a video call and show you why excellent content is the way to digitally connect with your target audience. Using real-world cases, we will demonstrate how we help our clients generate more leads and more sales. Want to find out more?