From script to screen

Mediaforta works with an international network of exceptional video specialists, editors, camera people, motion designers, screenwriters and illustrators. They create impactful vlogs, webinars, corporate videos, testimonials, social media videos, product videos and animations for our clients. Discover the steps involved in creating impactful online videos.

1. Practical objectives & video strategy

Who do we want to reach with our video content? And where and how do we want to reach them? We develop a video strategy based on practical objectives.

2. Pre-production

Professional scriptwriters write a scenario. Once the scenario has been approved, we cover everything: location, extras, planning, team, materials, software, etc.

3. Filming & animation

Filming is done on the ground, in a studio or from the air. We translate the scenario into moving images. But video can also be made up of illustrations. For animated videos, illustrators and motion designers go to work.

4. Montage & graphics

The editors process the images into a fluid whole. Music, graphics, subtitles and voices are added to the video.

5. Social media variants

From the original video, we make various shorter versions for use in social media such as Facebook, Instagram, TikTok, etc.

 

6. Promoting & measuring and adjusting

It is not just about making the video. We also develop a promotion plan to publicise the video with the target group. We measure the impacts and make adjustments, where necessary.

    Why use online video?

    1. Social media and video are well-matched

    More than 45% watch more than one hour of video on social media. Moreover, videos are shared more often than posts containing only text and an image.

    2. Emotional impact

    Video is a powerful way to bring your story and the accompanying emotions to your target group. And emotions are an effective way to get straight to the heart of your target group.

    3. Be found

    YouTube is the second largest search engine after Google. It is an ideal platform for making your content findable. Read more about how to make your videos findable on YouTube.

    4. Extra dynamic

    A video is a perfection addition, either alongside your blog posts or as part of them. It adds more variety and gives an extra dynamic to your content.

    5. Visual generation

    Since the dawn of MTV, we have grown up with moving images. Consumers are watching plenty of video content online. For instance, 80% of internet traffic consists of video content.

     

    6. Testimonials

    Some types of content are better suited to the medium of video. For example, a testimonial or a report about an event.

     

    Mediaforta is a professional, knowledgeable, actively involved content agency with whom we've been working well with for years. Since we started working with Mediaforta our website visitor numbers and leads have risen enormously.

    Loes

    Securitas Netherlands

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    • How to structure your strategy
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    Curious to find out how we make your online videos? Challenge us!

    Talk to one of our video specialists.