1. Practical objectives & video strategy
Who do we want to reach with our video content? And where and how do we want to reach them? We develop a video strategy based on practical objectives.
Professional scriptwriters write a scenario. Once the scenario has been approved, we cover everything: location, extras, planning, team, materials, software, etc.
3. Filming & animation
Filming is done on the ground, in a studio or from the air. We translate the scenario into moving images. But video can also be made up of illustrations. For animated videos, illustrators and motion designers go to work.
4. Montage & graphics
The editors process the images into a fluid whole. Music, graphics, subtitles and voices are added to the video.
5. Social media variants
From the original video, we make various shorter versions for use in social media such as Facebook, Instagram, TikTok, etc.
6. Promoting & measuring and adjusting
It is not just about making the video. We also develop a promotion plan to publicise the video with the target group. We measure the impacts and make adjustments, where necessary.
1. Social media and video are well-matched
More than 45% watch more than one hour of video on social media. Moreover, videos are shared more often than posts containing only text and an image.
2. Emotional impact
Video is a powerful way to bring your story and the accompanying emotions to your target group. And emotions are an effective way to get straight to the heart of your target group.
3. Be found
YouTube is the second largest search engine after Google. It is an ideal platform for making your content findable. Read more about how to make your videos findable on YouTube.
4. Extra dynamic
A video is a perfection addition, either alongside your blog posts or as part of them. It adds more variety and gives an extra dynamic to your content.
5. Visual generation
Since the dawn of MTV, we have grown up with moving images. Consumers are watching plenty of video content online. For instance, 80% of internet traffic consists of video content.
Some types of content are better suited to the medium of video. For example, a testimonial or a report about an event.
Mediaforta is a professional, knowledgeable, actively involved content agency with whom we've been working well with for years. Since we started working with Mediaforta our website visitor numbers and leads have risen enormously.
Why your content marketing is not working
After reading this whitepaper you’ll understand:
- How to structure your strategy
- How to make your content marketing more successful
- How to avoid the pitfalls
- How to elevate your content to a higher level
- Dos and don’ts