Our approach

Setting up a grid

Before beginning on the magazine, we suggested a series of potential articles. In consultation with CENTURY 21 and in line with what they wanted to focus on with the new magazine, we drew up a grid setting out page by page which articles would be placed where, and where there was space for advertising.

Writing articles

When all the topics were chosen, our specialised copywriters went to work writing articles and doing interviews. After approval, the articles were translated, so that we were able to produce a Dutch and French version of the magazine.

 

Designing the magazine

We sent a photographer out to take professional photos of the estate agents featured in the magazine. In the meantime, our designers rifled through all kinds of photo databases searching for appropriate images for the more general articles.

The articles, images and adverts were designed as envisioned in the grid, and the client’s house style was also a dominating factor in the design.

Outcomes

For several years in a row CENTURY 21 has showcased its agencies in a beautifully designed magazine full of interesting and relevant articles customised for its target audience: potential home buyers.