High-quality copy for Colruyt Group Academy
To enrich its content platform within a short timeframe, Colruyt Academy Group asked Mediaforta to deliver a large volume of blogs. “First and foremost, the blogs had to be powerful and have a positive angle, offering consumers easily accessible tools to improve and enhance their lives in various areas,” explains Yves Van Kerkhove, Digital Marketer at Colruyt Group.
The organisation was looking to use those blogs to lay a solid content foundation on which to continue developing. The tricky part was that the first batch of 70 blogs was required within a month. Finding the right balance between quality and speed of delivery was therefore crucial.
The action plan
Given the large volume, the wide range of topics and the tight deadline, for this assignment we decided to put together a team of committed copywriters with different specialisms. We chose a mix of copywriters: some whom we had already worked extensively and other new, carefully selected copywriters with specific knowledge of gardening and sustainability for instance. It goes without saying that close monitoring was crucial to manage the flow of so many pieces. At regular intervals, Mediaforta’s content account manager and Yves Van Kerkhove met to discuss the project’s status.
This strategy paid off. “All blogs within the diverse categories were delivered ahead of the planned deadline. And they had the desired positive tone of voice and were optimised for SEO“, says Yves Van Kerkhove.
In fact, Colruyt Group Academy was very satisfied with the result and the collaboration, so much so, that Mediaforta was asked to write another 20 content pieces for an additional category. This content was also produced with the same eye for quality and within the allotted time. For the customer, it is immediately reassuring to know that Mediaforta will be there when more content is needed in the future.