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International content strategy, content creation and lead creation for Datalliance
Summary
The challenge
Generate high-quality leads for the European market.
The action plan
Following a content and data analysis, we developed an international digital content marketing plan.
Result
Datalliance was working towards reaching large, international prospects and has clearly become top of mind with the firms that they focussed on.
About Datalliance
Datalliance is an American software company specialising in VMI (vendor management inventory software). Software that optimises the supply chain.
The challenge
Lead generation
Generate high-quality leads for the European market. Datalliance had already been operating in the European market for a while, but their online lead generation was not going to plan. That is why Datalliance called in Mediaforta.
Our approach
Following a content and data analysis, we developed an international digital content marketing plan. In its first phase, the plan focussed on the French, German and English markets. Concrete objectives were linked to clear activities in the plan.
Content production
VMI is a complex topic to write good content for. Mediaforta produced high-quality blog posts, white papers, emails, infographics, etc. and successfully wrote about them in an accessible and informative way. The content was always delivered in four languages: Dutch, French, English and German. Datalliance was able to communicate its thought leadership and create leads with this content.
Building a blog
Mediaforta built a blog so that its content was easy to consume and share.
Marketing automation
Mediaforta developed various workflows with the aim of becoming top of mind with the target audience. To do this we built different email templates and integrated them in Datalliance’s marketing automation tool.
Conversion optimisation
Mediaforta built different landing pages to further optimise conversions.
Result
Datalliance was working towards reaching large, international prospects and has clearly become top of mind with the firms that they focussed on.
Wondering how we can make your business grow faster, too?
Tap into our experience, vision and expertise. We’ll get acquainted in a video call and show you why excellent content is the way to digitally connect with your target audience. Using real-world cases, we will demonstrate how we help our clients generate more leads and more sales. Want to find out more?
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